The DPP's Cloud Native Distribution report — the first part of a follow-up to its 2021 Cloud for Media series — discussed by its author and six industry contributors. DPP CEO Rowan de Pomerai explores how cloud is reshaping media distribution well beyond streaming: personalised content delivery, advertising strategy, and the challenge of keeping pace with shifting viewer expectations and new technology. John Bradshaw, who wrote the report's foreword, joins from 22 minutes in.
Rowan de Pomerai
1 piece featuring John Bradshaw — DPP (Digital Production Partnership)