Cloud Native Distribution — How cloud technologies are rewriting content distribution beyond just streaming

Summary

The DPP's Cloud Native Distribution report — the first part of a follow-up to its 2021 Cloud for Media series — discussed by its author and six industry contributors. DPP CEO Rowan de Pomerai explores how cloud is reshaping media distribution well beyond streaming: personalised content delivery, advertising strategy, and the challenge of keeping pace with shifting viewer expectations and new technology. John Bradshaw, who wrote the report's foreword, joins from 22 minutes in.