DPP analyst report examining the evolving relationship between technology vendors and content companies, asking whether suppliers are keeping up or whether the gap is growing. Built from DPP workshops and conversations at NAB 2026, the report highlights three key demands: cloud repatriation, security and trust, and the shift from meeting to live. John Bradshaw is cited among the industry contributors.
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John Bradshaw beschreibt vier Entwicklungen, die Cloud-Strategien 2026 prägen: KI-Agenten werden durch Verarbeitung näher am Edge zuverlässiger und latenzärmer, Budgetdruck erzwingt diszipliniertere und effizientere Innovation, vernetzte Ökosysteme brauchen hybride Verteilung zwischen Cloud und Edge, damit kritische Funktionen auch offline weiterlaufen, und Streaming-Plattformen setzen auf KI-gestützte Personalisierung bei gleichzeitiger Effizienzoptimierung.
The DPP's Cloud Native Distribution report — the first part of a follow-up to its 2021 Cloud for Media series — discussed by its author and six industry contributors. DPP CEO Rowan de Pomerai explores how cloud is reshaping media distribution well beyond streaming: personalised content delivery, advertising strategy, and the challenge of keeping pace with shifting viewer expectations and new technology. John Bradshaw, who wrote the report's foreword, joins from 22 minutes in.
Written by John Bradshaw, Field CTO Cloud EMEA at Akamai, this foreword examines the pressures reshaping media streaming in 2025. Viewers now expect instant playback and flawless quality across every device, while operators grapple with massive content catalogues, international rights complexity, and rising egress costs. AI has moved from experiment to strategic priority — driving automated content tagging, personalised recommendations, and targeted advertising — but high egress fees and proprietary cloud AI remain significant barriers to innovation. Bradshaw argues that distributed, open cloud models are the path forward, enabling media companies to scale efficiently, eliminate vendor lock-in, and put high-performance GPU and VPU capacity to work without prohibitive cost.