Cloud Native Conference 2025

German-language cloud-native audience — mostly retail, travel and media engineering leaders working through hyperscaler bill shock. Walked the room from cloud chaos to cloud mastery: sovereignty isn't a regulatory checkbox, it's the operational ability to walk away. Three pillars matched the written piece — portability by design, transparent unit economics, and an exit plan drafted before the contract is signed — anchored in published evidence: Dropbox's $75M saved over two years moving off a single hyperscaler, 37signals's projected $10M five-year savings on owned hardware, and Flexera's finding that roughly 29% of industry cloud spend is wasted. Open source and service abstraction layers do the load-bearing work; the real lock-in is egress and proprietary APIs, not compute.