Cloudflare Connect 2023

Customer keynote following Matthew Prince at Cloudflare's London conference, sharing what WPP learned recovering from a major security event. The honest version of incident response: you don't choose your edge stack during the incident — you live with the choices you made eighteen months earlier. Walked the room through what mattered (single pane of glass for traffic and identity, the ability to push policy changes in seconds) and what didn't.