Media: Content to Experience

The streaming wars were won on content; the next ones will be won on experience. Here's where I look at what that shift means for media — why discovery, personalisation, and real-time delivery now matter more than the size of the library.

17 items, 2024 to 2026.

Frameworks

From Content Wars to Experience Wars The streaming industry solved access; now it needs to solve experience. A framework for the shift from content wars to experience wars — and what comes next.

Talks

Writing

The Streaming Wars Were Won on Content. The Next Ones Won't Be. Streaming solved access and then broke it again — eight services, $1,100 a year, and a discovery experience worse than cable. The platforms that survive won't be the ones that spent the most on content. They'll be the ones that removed the friction. 2026

In the press

All in the press →