Past conference

DPP European Broadcaster Summit 2026

From Content Wars to Experience Wars

Date
Location Paris, France
Type conference
Organiser DPP

From Content Wars to Experience Wars

John Bradshaw John Bradshaw

Based on the Content Wars to Experience Wars insight. The streaming wars stopped being about content years ago — there's never been more great content — and that's exactly the problem. Eight services, $1,100 a year, twenty minutes of scrolling before anyone watches anything. That's a friction problem, not a content problem. Every platform does recommendation; none does context. Walked broadcaster leadership through the experience stack that defines who wins: hyperpersonalisation that knows the difference between Wednesday lunchtime on a mobile and Friday evening on the living-room TV, on top of the table-stakes layer of content protection and efficient global delivery. The platforms that survive won't be whoever spent the most on content — they'll be whoever made it easiest to find and watch what you actually want.

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