The Cloud Spend Conundrum: Gain Control of Ballooning Cloud Costs

Simulcast of the Cloud Spend Conundrum webcast on the Computer Weekly / TechTarget BrightTALK channel. John Bradshaw and Ben Cole (TechTarget) cover FinOps disciplines, cost visibility, and practical techniques for reigning in runaway cloud expenditure.

Original recording of the Cloud Spend Conundrum webcast on the Akamai EMEA BrightTALK channel. John Bradshaw is joined by Ben Cole (TechTarget) to unpack why cloud costs spiral and what FinOps and governance practices can bring them back under control.

John Bradshaw, Field CTO Cloud EMEA at Akamai, unpacks a counterintuitive principle for modern cloud strategy — plan your exit before you plan to start — and argues that core-and-edge architecture combined with strategic clarity on business goals is what keeps organisations cost-aware and free from vendor lock-in.