The Cloud Spend Conundrum: Gain Control of Ballooning Cloud Costs

On-demand webcast exploring strategies for controlling escalating cloud costs as organisations scale. John Bradshaw joins Ben Cole (TechTarget) to discuss FinOps practices, cloud cost governance, and the hidden expenses that cause cloud budgets to balloon beyond initial estimates.

Original recording of the Cloud Spend Conundrum webcast on the Akamai EMEA BrightTALK channel. John Bradshaw is joined by Ben Cole (TechTarget) to unpack why cloud costs spiral and what FinOps and governance practices can bring them back under control.

John Bradshaw, Field CTO Cloud EMEA at Akamai, unpacks a counterintuitive principle for modern cloud strategy — plan your exit before you plan to start — and argues that core-and-edge architecture combined with strategic clarity on business goals is what keeps organisations cost-aware and free from vendor lock-in.