Understanding Serverless and Serverful Computing in the Cloud Era

John Bradshaw, Field CTO Cloud EMEA at Akamai, unpacks a counterintuitive principle for modern cloud strategy — plan your exit before you plan to start — and argues that core-and-edge architecture combined with strategic clarity on business goals is what keeps organisations cost-aware and free from vendor lock-in.

John Bradshaw argues that major cloud outages reveal design failures, not just technology failures, and explains how abstraction across multiple providers creates true resilience rather than dependency on a single cloud's availability guarantees.

On-demand webcast exploring strategies for controlling escalating cloud costs as organisations scale. John Bradshaw joins Ben Cole (TechTarget) to discuss FinOps practices, cloud cost governance, and the hidden expenses that cause cloud budgets to balloon beyond initial estimates.